Growing your agency and boosting your revenue is simple when you have the tools and knowledge to back you up. Our pay-per-click reseller’s program is one of the alternatives you may take to magnify your revenue and add a profit stream to your company. PPC marketing has become a very popular digital marketing method since it is inexpensive and, when done correctly, can produce excellent results. PPC professionals, Globital Singapore, knows how to conduct successful PPC and Google Ads campaigns that generate the most bang for your budget. Continue reading to learn about the various ways Globital Singapore’s PPC reseller program can help you develop your business and increase your earnings.

Offer a New Service to Your Clients

You can easily turn our PPC reseller program into earnings by adding it to your current service line-up. Market it as a stand-alone service or as part of an existing package, mark up our prices, and tell your clients that you offer PPC management in addition to other internet marketing services. Your account manager can assist you in discussing the advantages of using PPC as a marketing tactic, specifically if you’re targeting small and medium local businesses searching for online visibility.

These benefits involve:

• Your clients can employ PPC to get seen in the SERPs quickly at the start of their SEO campaign. They have entire control over their visibility — the ad will run as long as their campaign is funded — and they have complete control over the funds.
• Manage the ad: Clients determine which keywords to target and how frequently a PPC ad should be displayed.
• Traffic management: Your clients will have complete control over where their traffic goes and what their visitors see after clicking on an advertisement.
• Flexibility and Local Targeting: Your customers can choose the market segment and place they want their ads to target.

Marketing Strategy for Funnels

Another way to boost your earnings is to include our PPC reseller program in your funnel marketing strategy. In this marketing methodology, you leverage several touchpoints to bring your target market down the marketing funnel, all the way to conversions. Selling our PPC services as part of the strategy you create for your clients helps to drive more new leads down the funnel, raising conversion rates. It’s straightforward to direct your client’s target market to the next stage in your funnel since you get to choose which landing page they see. You may easily alter where you lead your target audience down the funnel, depending on your approach.

Extending to Other Paid Advertising Techniques

Analytics tools make it simple to track the progress of PPC ads. As a result, obtaining knowledge that helps you to broaden your solutions becomes more easier. You can start offering your clients other paid advertising solutions, such as retargeting and banner advertisements, based on the data you collect from your text PPC campaigns. You may utilise the data from your original campaign to analyse your market’s behaviour – what search phrases they use to find your services, what type of copy they click, where they came from, and what services they are specifically seeking for – and apply it to your retargeting and banner ad campaigns. You will be able to funnel more potential clients and boost your revenue as a result of this.

PPC Campaigns And Reporting That Are Reliable And Effective

Staying on top of your client’s PPC and Google Ads campaigns has never been easier thanks to our innovative and automatic white label reporting services. With an experienced team of specialists by your side to hone and refine your plans, you have access to a wealth of knowledge and resources. You may rest certain that as search platform certified partners, we are well-versed in the finest techniques and most up-to-date tactics that will best suit your efforts and industry.

With our leading PPC resellers program, are you looking to take your Singapore Digital Marketing Agency to the next level? Contact our friendly team today!

As a bariatric or laparoscopic surgeon, there are many ways to market your practice that can yield big returns. From social media marketing to SEO, here are seven strategies for you to implement in order to get the most out of your marketing efforts. Read on below!

1. Referral Program

A referral program is one of the best ways to reward your patients for their loyalty. You can start this type of program by putting a link on your website that has different rewards for each month. For example, you could offer; $20 off every time you refer someone to our office, or if they refer someone, then they can get a 10% off the price of a treatment.

Make sure the referral program is limited to one per family, though. If you allow multiple referrals, people will just use different emails for each referral, and it costs you money!

2. Email marketing

Email marketing is a great way to stay in touch with your patients, remind them about their follow-up appointments, or just let them know what’s going on with you. If you haven’t started an email marketing program yet, now is the time to start doing it…

Create a monthly newsletter that is sent to your email list. In the newsletter, you can add different sections such as:

• General Announcements
• Newest Research of Bariatric Procedures
• Laparoscopic Surgery News
• Newest Procedures

Make sure you include all different types of procedures. Don’t just focus on bariatric. If you do this, it will alienate other patients that may need your help! Make sure to keep the newsletter up to date and interesting. People enjoy reading interesting facts about what is new in the industry.  If possible, try to have the newsletter sent out in HTML format. If it is not possible, then at least make sure that you use a nice template with an easy-to-read format.

3. Social Media Marketing

Make sure you have a Facebook, Twitter, and Pinterest account. This is the easiest way to communicate with your patients! You can post upcoming surgeries and let people know what free offers and promotions you currently have available. Bariatric surgery marketing  can help you out with social media marketing.

Patients are more likely to visit your website if they see it on their news feed. The more family members they inform about your surgery, the more business you will receive.

4. Blogging

Having a blog can help with your search engine optimization (SEO), and it is another great way to communicate with your patients! You should make sure that each post has a call to action at the end. People don’t want to be held captive by reading long articles. Make sure to keep it short and sweet!

5. Engaging content

You should always be thinking of ways to keep your website fresh and exciting. You can add videos or other types of content that are relevant and engaging for your patients.

For example, you could have a video that tells patients what to expect after surgery. Things like how long they need to wait before returning to work or other activities.

6. Blog posts about your experience

This is not for everyone, but it can be something you can do if you are feeling up to it! People want to know that they are not just a number or another patient. They want to feel connected with you!

You could write blog posts about your experience as a bariatric surgeon. Or you can highlight different patients that have had success through your practice.

There is no limit to what types of content you should have on your website! You can even mix and match different types of content to keep things interesting.

7. Mobile marketing

Your website should be optimized for mobile, and you should have a separate app that has all of your information. You can include coupons or other features that are important for your patients to use on their mobile devices!

Don’t forget to keep it simple! Make sure everything is easy to navigate and understand. If you make it too complicated, people will leave and never come back.

In this article, you have been presented with 7 weight loss surgery marketing strategies that will help them create a successful online presence. You can implement any or none of these ideas into your practice, but most doctors will find at least one idea useful.

People will always crave attention and human interaction. The COVID-19 pandemic made the craving for interaction more, especially for people who have chosen to isolate themselves in their homes to avoid getting infected. It, therefore, makes sense that marketers are adding personalised automated video creation features to provide that human touch in their marketing campaigns.   

Using personalised videos in marketing strategies has become popular because they make potential customers feel valued. Likewise, personalised videos give a personal feel while the potential customers go through the conversion funnel.

What Is a Personalised Video?

A personalised video utilises collected data on potential customers and incorporates them into the marketing videos creating a personal appeal. However, you do not need to create separate videos for each of your potential customers. Instead, software technology automates the placement of personalised elements such as clients’ names strategically during the video editing. As an example, the beginning salutations of your video can insert the name of potential clients on your mailing list before sending the video to them. As a result, potential clients who open your video will feel that you made the extra effort to make the video personal.

Why Are Personalised Videos Important? 

The importance of personalised videos is rooted in people’s craving for attention. With personalised automated video creation, your potential customers will feel special and feel that they are more than just names on your mailing list.

Personalised videos also make that marketing process more human. And as a result, potential clients will feel that they are replying to a person rather than an automated mailing program. Furthermore, receiving short personalised videos with inspiring messages can invoke positive emotions towards your brand and company.

Where Can You Use Personalised Videos? 

Personalised videos can increase the effectiveness of your marketing strategies to move potential customers down the sales funnel. So, if you have a marketing strategy already in play, you can add personalised videos to these platforms:

Emails

Sending out emails to potential customers on your mailing lists is still an effective marketing strategy. You can send out emails in the form of cart abandonment reminders, offers of promos and discounts, and notices for loyalty rewards. Meanwhile, one of the most effective ways to make sure that the customers open your video is by ensuring that the thumbnail shows their names.

Websites

A personalised website tour will do wonders for your marketing efforts. Hence, create a personalised video when users click and navigate your website. You can personalise your website’s videos once a lead fills out the information form. Likewise, you can use cookies and create a personalised video experience for returning visitors.

Social Media

Social media campaigns are a great platform for personalised sales videos since it will be easier to get personal information as you can go through a person’s social media profile.

When Should You Use Personalised Videos?

If you want to do an effective marketing campaign, you should use personalised videos in every step of your sales funnel. With all the available information on the internet, grabbing customers’ attention has become more challenging. But, using personalised videos during each sales funnel stage will give you a higher chance of getting your message across amidst the noise.

Awareness

A personalised video to make potential customers become aware of what solutions you can provide for them will be an effective tool in ensuring that your leads will go further down your sales funnel.

Interest and Decision

A personalised video explaining why your brand is better than others can help ensure that you get chosen. In addition, you can create personalised product demos and tutorials.

Action

Once your customer makes a buying decision, personalised videos of thanks and greetings during special occasions will help in creating brand loyalty.

Building trust is one of the essential factors that will convert a lead into a loyal customer. Personalised automated video creation software can help your business give your marketing efforts a personal touch. And who doesn’t like it when things are made just for them?

It has been noticed that when it comes to technology and medical services then the medical field has been keeping up high pace with it. of course, they want to provide the best services that they can.

But still, the medical industry has to work more on improving their strategies in the market. They need to spread more and more awareness among the people through the aid of marketing tools. These strategies of healthcare marketing will strengthen and also encourage the relationship of physicians, hospitals, and the public.

One can use the medical digital marketing tool that is a very effective tactic that aids in advertising and branding of hospitals and also to build up their presence on the net. Below mentioned is a compilation of some of the benefits of utilizing medical digital marketing for the hospitals-

1.  Upgrade awareness of the services and improve audience reach-

Very fastly the healthcare industry is also becoming very competitive. If you want to ensure a good flow of patients, then it will be very necessary for you to spread as much as information possible for you spread so that the audience could know about the services you provide.

As seen in research that was conducted by Google, approximately 44% of users like to take online appointments or else make an appointment by calling the number that has been provided on the site.

2.  Aid in countering out possibilities ofmisinformation-

Hospitals must-do medical digital marketing if they want to promote accurate information about themselves. By chance, if one is not much watchful of their online reputation then it might result in incorrect information and news about them to spread.

This will ultimately result in a bad reputation so better keep up with the good reputation with the help of medical digital marketing tools.

3.  Provides easy access for people-

Many healthcare practitioners think marketing service to be inappropriate but in reality, it is very useful as it provides easy access for the patients to contact the healthcare providers.

4.  Helps in building trust on the doctors-

The medical digital marketing helps in better communication that will ultimately help in building better trust between the doctors and their patients.

5.  Marketing strategy customization-

One of the best use of medical digital marketing is that it could be customized. Most often it is wrongly assumed that marketing is only about promotion. It is not always the truth as it can also be used to inform the customer with all the services one provides.

Medical digital marketing is a cost-effective tool that surely provides better results.