As a bariatric or laparoscopic surgeon, there are many ways to market your practice that can yield big returns. From social media marketing to SEO, here are seven strategies for you to implement in order to get the most out of your marketing efforts. Read on below!
1. Referral Program
A referral program is one of the best ways to reward your patients for their loyalty. You can start this type of program by putting a link on your website that has different rewards for each month. For example, you could offer; $20 off every time you refer someone to our office, or if they refer someone, then they can get a 10% off the price of a treatment.
Make sure the referral program is limited to one per family, though. If you allow multiple referrals, people will just use different emails for each referral, and it costs you money!
2. Email marketing
Email marketing is a great way to stay in touch with your patients, remind them about their follow-up appointments, or just let them know what’s going on with you. If you haven’t started an email marketing program yet, now is the time to start doing it…
Create a monthly newsletter that is sent to your email list. In the newsletter, you can add different sections such as:
- General Announcements
- Newest Research of Bariatric Procedures
- Laparoscopic Surgery News
- Newest Procedures
Make sure you include all different types of procedures. Don’t just focus on bariatric. If you do this, it will alienate other patients that may need your help! Make sure to keep the newsletter up to date and interesting. People enjoy reading interesting facts about what is new in the industry. If possible, try to have the newsletter sent out in HTML format. If it is not possible, then at least make sure that you use a nice template with an easy-to-read format.
3. Social Media Marketing
Make sure you have a Facebook, Twitter, and Pinterest account. This is the easiest way to communicate with your patients! You can post upcoming surgeries and let people know what free offers and promotions you currently have available. Bariatric surgery marketing can help you out with social media marketing.
Patients are more likely to visit your website if they see it on their news feed. The more family members they inform about your surgery, the more business you will receive.
Having a blog can help with your search engine optimization (SEO), and it is another great way to communicate with your patients! You should make sure that each post has a call to action at the end. People don’t want to be held captive by reading long articles. Make sure to keep it short and sweet!
5. Engaging content
You should always be thinking of ways to keep your website fresh and exciting. You can add videos or other types of content that are relevant and engaging for your patients.
For example, you could have a video that tells patients what to expect after surgery. Things like how long they need to wait before returning to work or other activities.
6. Blog posts about your experience
This is not for everyone, but it can be something you can do if you are feeling up to it! People want to know that they are not just a number or another patient. They want to feel connected with you!
You could write blog posts about your experience as a bariatric surgeon. Or you can highlight different patients that have had success through your practice.
There is no limit to what types of content you should have on your website! You can even mix and match different types of content to keep things interesting.
7. Mobile marketing
Your website should be optimized for mobile, and you should have a separate app that has all of your information. You can include coupons or other features that are important for your patients to use on their mobile devices!
Don’t forget to keep it simple! Make sure everything is easy to navigate and understand. If you make it too complicated, people will leave and never come back.
In this article, you have been presented with 7 weight loss surgery marketing strategies that will help them create a successful online presence. You can implement any or none of these ideas into your practice, but most doctors will find at least one idea useful.