From encryption, tokenization, to introducing analogue interferences, OTT and live content streaming platforms use several methods for securing their live content. But illegal streaming and piracy continue to result in losses worth billions of dollars every year. Check out this post to know how watermarking techniques are helping such platforms.

As per a report by the Sport Industry Group, more than 50% of the millennials watch live sports through illegal streaming. While the live content streaming television channels and online platforms have been using several methods like encryption and tokenization for securing their content, illegal streaming of live content continues to rise.

This is because all of these methods help in ensuring that only paid users can access the stream. But once a paid user has access to the stream, copying and sharing the content is not much of a hassle. There are now hundreds of audio and screen capturing solutions available that can be used for illegally recording and sharing live content.

This is the reason why an increasing number of OTT platforms now make use of digital watermarking techniques. Let us have a detailed look at what it is and how it works. 

What is Digital Watermarking in Live Content Streaming?

While there are now security solutions that can help platform and content owners to know if their content is being streamed illegally, it is impossible for them to track the exact source from where the streaming is being done. Digital watermarking techniques are now working as the missing piece of the online piracy puzzle. 

With the help of watermarking, content owners can track the exact source of leak or piracy and take actions to shut down the same and even initiate legal proceedings. In the case of live content, a unique signal or mark is added to every stream. This unique signal helps the platform owners track the source from where the live content is being illegally streamed.  

Increasing Popularity of Digital Watermarking

In 2018, the Streaming Video Alliance (SVA) released a technical document on implementing digital watermarks for streaming media. The document outlines the benefits of watermarking and also includes all the technical information a content platform might require for applying digital watermarks. 

This, in itself, shows the rising popularity of watermarking techniques among online content platforms. While watermarking is only a passive security solution and in no way the only content security solution that you will need for your live content, it does play a very crucial role in helping platform owners track the exact location of leaks and illegal streaming.

Types of Digital Watermarking Used for Live Streaming

As compared to VOD (Video-on-Demand), adding a watermark on live stream is known to be more challenging as latency becomes a major issue with live content. This has made visual watermarking, forensic watermarking, A/B watermarking, and bitstream-based watermarking very popular among streaming platforms. 

All the different types of forensic watermarking work differently and have their own benefits and drawbacks. However, as compared to visible watermarks, invisible watermarks are a preferred option. In fact, there are now cloud-based watermarking service providers that add invisible watermark to your live streams in real-time to help you track and detect illegal streaming.  

Future of Digital Watermarking

As per a report by Digital TV Research, the cost of online piracy will surpass $50 billion by 2022. While piracy-prevention tools and technologies have been around for a very long time, most of it has failed in delivering any considerable results on a long-term basis. 

But when combined with an extensive security solution like DRM, watermarking has what it takes to be a lasting saviour for the entertainment industry. Moreover, with the availability of cloud-based watermarking services, it is now easier and more affordable for content platforms to adapt to the technology for securing their content. 

Going forward, it is not difficult to assume that such services will only get more popular as online platforms are now turning into the preferred source of entertainment for masses all over the world. 

We all dream to become famous one day. It is always good to have bigger dreams and higher aspirations to achieve your dreams. Today with YouTube you can always dream big as it has become quite easy to explore in your field and deliver your best to the society through your YouTube videos. If you are creative enough then nothing could stop you to climb up the ladder and reach the world. You are a single click away to showcase your talent and your YouTube channel gives you that platform.

The audience of your YouTube channel will initially be limited to your family and friends. But with consecutive sharing and subscribing and liking as well, the amount of your YouTube views will increase tremendously with an enhancing number of subscribers.

The quality of the video content also plays a vital role in increasing the views and subscriptions.

Though it will take time to gain popularity, yet in this way, you can reach out to the world. The views increase as YouTube becomes viral in just a few seconds. Just after a while of uploading the video for a famous artist, the number of views and subscribers rise to millions or more. But the same does not happen for the fresher. To gain popularity as a newcomer, it can be very hard for you to keep a track of the views that your videos get within a while. But there lies a secret about it. Generally, most of the established artists do purchase youtube views, by purchasing more of their former videos to increase their content. 

Though a lengthy process, yet very easily through certain steps you can form your channel on YouTube. You will get to face criticism to work on your disputes to get flooded with compliments. Legally you can purchase YouTube views to rate your channel in parallel with that of the established artists.

It is not illegal to buy YouTube views as trustworthy providers like ViewsLet can help you to legally purchase youtube views, which would help you in the best way. Don’t worry! Only you have to make sure that you are guaranteed exclusively real views from real people all around the world on real devices. Nothing can be done which will be against the rules of the site. To find yourself at the top rank of search engines you can buy the views. Which video will you prefer watching? Is it with 100 views or 1000 views or more views? There is an intrinsic tendency among all of us to watch the most rated and popular videos. No wonder it can be your video if you buy the views and can fit yourself in the list of the top artists. The packages are designed based on a particular number of days or years. So give your best shot and choose your viewing package which would suit your pocket. You can select according to your channel’s need. 

Many people turn to the World Wide Web to market their products and services to potential customers. However, a majority of them witness a huge failure. On the flip side, certain marketers manage to make a fortune even in a competitive business environment. So what could be the reason behind the success of these few marketers? These business professionals pick an expert online marketing agency to win customers. If you wish to be among these successful entrepreneurs, consider hiring an online marketing or SEO agency. However, choosing SEO services isn’t that easy and involves a lot of legwork. You can ease this chore by following the below tips.

List out reputed services

First of all, make a thorough inquiry online and offline to find reliable SEO services, such as Phoenix SEO Lab. As far as offline sources are concerned, your business friends and associates might come in handy. Those who’ve hired or are familiar with any reliable SEO agency could offer the necessary details.

Checking local yellow pages and directories is another great idea to find SEO companies. One good thing about yellow pages is they list only local agencies. Consequently, you get a chance to find reputed agencies in and around your place.

In addition to this, check online sources to complete your checklist. First of all, perform a simple search using suitable search terms in any search engine. Within moments, you’ll find hundreds of companies matching your search criteria. You may also want to explore social sites such as LinkedIn, Twitter, and Facebook to complete your list.

Scan reviews and ratings

Now that you’ve the names of reputed SEO companies, it’s time to check their authenticity. To do that, scan online review websites and marketing forums. Many folks share their experience about choosing SEO services on these venues. Consequently, you get to read real-time views and feedback from marketers and entrepreneurs who’ve work with SEO agencies in your watch-list. In line with recommendations and reviews, narrow down your search to a few agencies that are highly rated for their service and support.

Check credentials

After trimming your checklist, verify the credentials of the agencies to make a well-educated choice. Ensure that the experts at the companies are highly qualified. Also, figure out how they keep themselves updated with the latest search algorithms and related chores. Above all, make certain that the agency is proficient in sorts of SEO services, including organic SEO, pay per click campaigns, mobile marketing, voice search marketing, and social media marketing.

Assess experience

Never work with an agency that’s just getting started in the marketing field. Such a company will only land you in problems. Rather, focus on agencies that carry immense experience in online marketing. These agencies should be able to list out verifiable testimonies with a better success rate. Contact past clients and find out their feedback. On the basis of these findings, make a final list of SEO companies.

Compare and choose wisely

Obtain detailed quotes from these companies to make your ultimate choice. Assess the rates, work quality, and support of each company in great detail. Go through their service terms and clarify any possible doubts you have. Finally, choose the best agency that can rank your site higher in organic search results and drive tons of targeted customers through other sources.

Bottom line

Winning customers on the net has grown to be a competitive chore. You need a reliable marketing agency that can deal with this chore and get you customers repeatedly. Just follow the above advice when choosing SEO services. With useful details by your side, picking the right company for online marketing becomes easy and hassle-free.

The ClickFunnels platform is used by many online marketers the world over. It’s been endorsed by industry experts and well known bloggers, due to how easily it creates and optimizes advertising funnels. Clickfunnels allows you to create sales pages, landing pages, capture pages, opt in pages, membership websites, webinar funnels and more. This means that marketers can turn their website traffic into customers, obtain new leads and boost their bottom line. Although ClickFunnels has a lot to recommend it, it is not necessarily the best fit for everyone. If you are interested in some alternatives to Clickfunnels, keep reading and we will reveal the three platforms that get our vote.

1) Ontraport

Ontraport is similar to ClickFunnels in many ways. It is an extensive online advertising platform that has a broad range of features. As well as marketing campaigns though, it can handle the sales and finance side of things too. Ontraport also differs from ClickFunnels, in that it places a greater emphasis on the automation of various processes. This might not be the most convenient feature for smaller companies or individual marketers, however for larger, more complex companies it is extremely helpful. While ClickFunnels is an excellent platform for producing sales funnels, Ontraport can do this and much more. Notwithstanding, if you do not want a large part of your company to be tied to one platform, Ontraport is probably not be the best fit for you.

2) Leadpages

Leadpages has been around for a long time, so it has gained a reputation as a reliable landing page solution. It was among the first landing page creators and, since its’ inception, the developers have upgraded its’ features to better fulfill customer requirements. Leadpages differs from ClickFunnels in that it focuses primarily on landing pages, as opposed to sales funnels. Nonetheless, it can still create funnels, albeit with a bit more effort. More than 130 templates are available to use, or you can produce your own. In addition, Leadpages offers Themeforest templates that range in price from ten to thirty dollars.

There are a couple of different editors for landing pages, designed for both experienced marketers and those who are just starting out. Extra help is provided in the beginner edition, whereas the expert edition enables users to edit pages to their precise requirements. Leadpages can be used to host webinars as well, and members can produce popup boxes to appear on pages in any location, so prospects can register for services or to receive emails. The platform is easy to integrate with the majority of membership websites, webinar portals and email providers.

There’s a few price tiers, including advanced, professional and standard. Advanced pricing is $199 per month, professional pricing is $79 per month, and standard pricing is $37 per month. These affordable prices make Leadpages appealing to a lot of people. Better still, a two week free trial is offered, so you can try the service out for yourself before you buy.

3) Instapage

On average, users of Instapage enjoy landing page conversion rates of twenty-two percent. The platform has many features and tools to assist you in creating and optimizing different landing pages. In contrast to most other landing page creators, the interface is straightforward and user friendly, so you can get going as soon as possible after signing up. Other features of the platform include A versus B test results displayed on the dashboard, inbuilt analytics to evaluate landing page performance, and heatmaps that enable you to monitor visitors and optimize pages, so you know where people clicked and what parts of the pages they looked at.

All companies work with the collaboration and support of its stakeholders. The stakeholders include internal employees such as labor, supervisors, managers, directors, and executives. Then there are the external stakeholders of the business that include clients, investors, stockholders, and the general public. The industry cannot thrive and build a business without having an effective corporate communication strategy to correspond with both the internal and the external stakeholders.

Why is Corporate Communication Important?

Like all other industries, the best biotech corporate communications are complete strategies to interact with the internal and external stakeholders. These are official correspondence and require comprehensive planning before the actual interaction takes place. The field of biotech has its fair share of criticism and controversies, so the biotech sector regards biotech corporate communications as one of the pillars for a thriving biotech venture.

Most industries have their biotech corporate departments for communications. There are different modes to the correspondence, and the role of the department is to ensure all communication is ethical, flawless, and is in a professional demeanor. The interaction involves both verbal communication and written correspondence. Corporate communication requires that all correspondence is in sync with the vision of the business to provide the best services or be the best in the trade sectors.

All corporate communication goes through rigorous drafting and evaluation before it goes further to the employees of the company. These communications can be in the form of workplace policy, the company publications, or yearly conference with the board of directors. When dealing with external stakeholders, the importance of corporate correspondence is more as any weak correspondence will reflect poorly on the industry. The corporate communication specialists work on the press releases, public interaction, launching of new media campaigns and all other types of open communication. A good communication strategy will help the business to retain the trust of its investors and attract new investors for more marketing.

The industry of biotech continues to grow. As the business reaches new heights, so does the responsibility of the industry to adhere to all obligations. Today the biotech business has to correspond with the local laws, deal with general queries, handle the press, and address public concerns. All these matters require the industry to have a professional corporate communication standard and deliver a unified and strong message.

There is always some controversies surrounding the biotech field. Some find the research on human genes unethical while others argue the use of biosciences to create destructive weapons. These are not easy arguments to win, but the industry aims to satisfy all the critics through logical reasoning and clear communication. The corporate communication strategist works to deliver clear messages and address all the concerns of the internal and external clients of the business and public in general. While there are people who will criticize the industry, many have now opened up to the positive outcomes of biotech science. The shift in attitude is due to the high level of communication with all stakeholders.

Today the biotech sector is one of the fasting growing industries of the world. There is no disputing that this business is expanding with more capital rushing in the Biotech expansion plans. However, the sector now has a fixed focus on Biotech corporate correspondence activities. Through proper implementation of the communication, the industry wants to clear the general misconception people have about biotech.

No industry today can step in the biotech domain and hope to survive without the implementation of high standard biotech corporate correspondence strategies. Some of the top businesses and research centers of biotech spend a significant portion of the investments in having a robust biotech communication department for all corporate correspondence.

Data analyst are the one who deals with descriptive statistics, visualize data and knows how to communicate data for conclusion. Data analyst should be able to ask specific question and discuss what the data look like and present the data effectively in the company for the efficient growth of it. If you are looking to be a data analyst in future, you must reflect these four skills:

• A better understanding of mathematical statistics
• Understanding of R and python
• Data wrangling
• Understand PIG/HIVE

And Data Science Course in Bangalore can help you in achieving all four skills for further details visit your nearest institute.

Difference between the data scientist and data analyst:

Data scientist are the one who predicts future from past patterns, estimating the unknowns, they are expect to bring their own questions, and they not just highlight the business problem but select those problems that will have the most business value once solved. Whereas data analyst is the one, who only ministers significant bits of knowledge from data. Data analyst involves looking at the known from new perspectives, answer the given set of questions from data and address business problem.

Difference between machine learning and data science:

Machine learning is a study of forecasting future trend of a particular topic, and it uses algorithms to use data. The traditional machine learning includes statistical analysis and predictive analysis that is use to find hidden insight based on given data. Some of the skills that can shape your future in the fast-growing domain: one should be expert in computer fundaments. Machine learner should exhibit deep knowledge of programming skills, probability and statistics. They also require data modelling and evaluation skills. The difference between data science and machine learning is, data science is a broad term which not only focuses on algorithm and statistics but also focuses entire data processing. Data science incorporate multiple disciplines including data analysis, software and data engineering, machine learning predictive analysis, business analytics and much more. Whereas machine learning uses some techniques like regression and supervised clustering. Data Science Course covers every area from data collection to machine learning.

Every other SEO company claims to be the best in business, and as a client, you are probably overwhelmed by many choices, offers and quotes. More than 85% people in Singapore are active internet users, and as many of them access internet via mobile devices. There is no choice but to adopt online marketing for your Singaporean brand, and it all starts with SEO. If you are looking for a reliable and known Singapore SEO agency, you need to check for the right pointers, some of which are mentioned below.

Beware of promises

In every industry, there are a few shady services. It is important to understand that SEO takes time. If a company says they can take your website on top of search results in a week, you should consider that as a red flag. While you may not want to commit to a year-long contract right away, do allow enough time for the SEO agency to prove its merit, which could take anywhere between two to six months. 

Ask for a website review

Site audits are a common practice in the world of SEO, and most agencies offer this for free. A website review or audit is like a comprehensive evaluation of your current website. From checking the on-page SEO elements, to testing the overall technical aspects, like page load time, finding broken images, links and other details, the SEO agency will keep a check on everything. In some cases, the agency may even recommend redesigning the website. 

Go for extensive expertise

Online marketing is more than just SEO, and at some point, you will need the power of search engine marketing, social media, reputation management and email marketing. If you are looking for SEO, we recommend that you select an agency in Singapore that can offer all-inclusive services in the future, if required. You can negotiate the price and other aspects as required, and that also means you don’t have to hire two agencies for the same website. 

Discussing the price

SEO packages are usually customized for every client as required. While the approach and practices may seem similar, SEO agencies treat each brand as a unique case and tweak their services to match their needs. Get an estimate in advance, but the price alone shouldn’t a reason to select a company. 

Always make sure that the services of the shortlisted agency aligns with the marketing needs of your brand. 

What you say as well as how you state it in words, sounds, or photos can be crucial to your advertising success. Aim for your advertising and marketing to:

• be discovered
• be comprehended
• boost activity, such as a query or see to your store.
• achieve a result, such as a sale

The following tips will assist you in fulfilling these objectives.

General suggestions

• Create a distinctive and also recognizable format for your promotions. Correspond being used this design.
• Feature your branding plainly.
• Ensure that your advertisement is well ordered and simple to adhere to.
• It should consist of pertinent info your prospective consumers would like to know, e.g., opening hours or your shop address.
• Make it easy for consumers to contact you, do you want them to visit your website, phone or email you, or come into your store?
• If you include your rates, ensure they are very easy to discover and remember.
• Guarantee that all contact information, item details as well as costs are up to the day and precise.
• Use simple as well as straight language with everyday, understandable words.
• Inform your consumers how you can help them with their demands.
• Make your special marketing proposal clear.
• Tailor your message, design, and layout to your target market.

Newspapers, publications, directories, direct-mail advertising, and signboards

• Utilize a heading with effective phrasing or a remarkable graphic to capture attention, e.g., from NYC printing, if you are living in New York City.
• Make certain graphics are of high quality, so they look good both in color and in black and white.
• Do not consist of excessive message, as many visitors will just scan your ad for the vital information.

Online

• Think about what will function ideal online, do not just take a print advertisement and upload it. You may simply want a heading and a hyperlink to your site.
• As checking out, onscreen is not as easy as in print, ensure your advertisement is tidy and uncluttered.
• Make use of the language of your target audience to keep them engaged.

You want your event to have a Wi-Fi but don’t know which one to go for between temporary mobile Wi-Fi and more robust wireless solution.

It all depends on the size of the event, how you intend to use the internet and the number of Wi-Fi devices that will be connected to the wireless network.

But using mobile Wi-Fi hotspot for your event has a lot of benefits.

Advantages of Mobile Wi-Fi Hotspot for your event

• Highly customizable

Mobile Wi-Fi hotspot is very customizable to fit the needs of your team and attendees. For example, an internet service provider (ISP) company Trade Show Internet provides two plans that can suit your needs. First, the 4G Internet Kit that can connect up to 15 devices andthe 4G Mega Internet Kit that can connect up to 100 devices.

• No signing of contracts

Unlike high-density wireless connection, renting a mobile Wi-Fi will not require you to get into any legal binding with the vendor, it is just ordered, receive the kit, and plug and play in just 2 minutes and you are good to go.

• Unlimited usage

With a rental mobile Wi-Fi hotspot, you and your team can use the internet as much as you want without incurring any additional charges.

• Decent coverage

While it may not cover large areas, a single kit can cover an area of 60’ x 60’ but if you want you can deploy couples of these portable devices in certain corners of your building to have enough coverage.

• Password-protect

You can customize the name of your network and its password so that your team can easily identify and connect while keeping off unauthorized persons from hogging your broadband.

• No site-survey

As long as your event is in a location with Verizon, Sprint, T-Mobile, or AT&T network, you can deploy the 4G internet kit and start using the internet.

• Portable

You can take the internet kit with anywhere, be it in a hotel, kiosk, park, or in an exhibition booth.

Check out the price for mobile Wi-Fi hotspot for events through TradeShowInternet.com and plan ahead.