Teresa Sabo

In Tech

Used iPhone 7 – Branded Phone for Relatively Lower Price

July 23, 2018 No Comments

Are you contemplating on purchasing a mobile phone? Do you have any specific brand in mind? What are the chances of you laying your hands on the best brand in business? You should be rest assured that the best brands in the mobile industry would be priced exorbitantly. Can you afford to pay a hefty amount for a Smartphone? In case, you have no trouble spending a huge amount for your Smartphone needs, you should go forth and purchase a new one. However, who would like to save some money along with having the best gadget, they should look for pre-owned phones.

Using a Smartphone suitable to your needs?

Despite you looking for a pre-owned Smartphone, you should be rest assured that it would cost slightly higher than the vast options available in the mobile market. It would be imperative that you should search for the leading brand, despite looking for used Smartphone. The best in business would be iPhone models made available online. In case, you had some affinity to iPhone, your best option would be to look for Used iPhone 7.

Why to opt for used iPhone 7?

If you want quality, there would be no better brand than Apple. The iPhone models of the company have been leading the industry along with giving serious competition to its counterparts. In case, you opt for iPhone 7, you should be rest assured to have branded phone for a relatively lower price. It would be pertinent to mention here that iPhone 7 has been lower-cost iPhone models. It comes equipped with camera improvements, quick processor and glossy black colour along with enhanced water resistantqualities. However, it does not comprise a headphone jack.

When looking for used iPhone 7, you would be able to lay your hands on the Smartphone at a relatively lower cost from the other available phones in the mobile industry.

In Tech Updates

Top 10 Tips On How To Effectively Use SEO For Your Lodgify Site

May 23, 2018 No Comments

Once you’ve created and built your easy to use Lodgify website you’re ready to start moving on to the next port of call and get your site seen by those who want to see your rental accommodations.

The easy to use templates of Lodgify are a great place to start but there are still some actions you can take to make sure that the holiday rental site being seen by potential customers is yours.

Make your way through our top 10 list of SEO tricks to help get your Lodgify site to where it needs to be.

Get a custom domain name

Find a name for your business that is memorable and easy to spell, then use it. This brand name should be the anchor for your Lodgify site so when customers are searching for your properties they will search for your name.

Having your brand name as your domain name is crucial to boosting the SEO of your site to make this one of the first things you do to start personalising your site.

If you subscribe to Lodgify you can get a domain name included. To obtain your own domain through Lodgify, log into your account and go to:

Menu
My Websites
Settings
Domain tab
Click on “Register free domain” then follow the steps on screen.

Register with Google Search Console

Register your site on Google Search Console with and without the www. in the name of your website.

This online program helps you to maintain the presence of your site online and make changes to boost your performance in the search results of Google.

Registering your site is easy and straightforward, verifying your site is the next stage which is also relatively fast.

Submit your sitemap

Google is just a computer so you need to tell it what it’s looking at. This is what a sitemap does.

The file of a sitemap tells computers how your site is linked and organised so the computers can make sense of your application.

Lodgify creates the sitemap on your behalf so all you need to do is submit the XML file. Your SEO will thank you for it.

Adjust the page titles

Much like the domain name, the page names on your site need to make sense and draw attention.

Using keywords that customers look for, plus your brand name will help customers find the content they’re looking for and help boost your rankings in Google searches.

These titles are visible everywhere so they need to be clear and concise about what they have to display to viewers.

A good template for page names is – primary keyword / secondary keyword/brand name.

To alter your page names on Lodgify use this process:

Go to Menu
My Websites
Choose the website to amend, click Edit and then Pages
On the left navigation bar, click Settings which appears when you hover over the Pages list.
On the next screen, add your Title and Link Text for each of the pages of your website, click Save.

Use Headings

Headings help to identify what a page is about. Using H1 when typing headings on your page create an easy skimmable look at what your content is telling viewers.

Only 1 H1 heading should be used on each page but H2 headings ( or subheadings ) can help to add structure to the page of content. Using keywords in the H2 headings can help your SEO for your Lodgify site as those words will be commonly used by customers searching for your rental website.

To apply some H tags on to your Lodgify site, head to your website Pages and then on the Home page press “Add New Widget” and choose “Heading”.

Having these headings will aid computers to not only understand what the pages are about but also pick out those headings to show to possible customers.

Label your photos

Photos speak thousands of words and are absolutely crucial in helping you to get new customers for your holiday rental business. Just uploading the images onto your site is not enough to give your images their full potential.

Each photo will have its own file name which usually consists of a string of numbers. This means absolutely nothing to Google or your potential customers. Or to you for that matter.

To give your images the best chance you need to add meta tags which describe what the image is. Adding keywords here is useful as the images can also pop up when a customer makes a relevant search.

Adding meta information

Meta descriptions help viewers to tell whether or not the content being shown to them is relevant to what they are looking for. Adding a short sentence or two describing the page, with keywords, helps to direct customers in the right direction.

One argument today is that by encouraging people to click through to your website can help your rankings on search engines such as Google, which in turn helps to increase the visibility of your business.

A useful element to include in your meta descriptions is a call to action. To add meta keywords and descriptions on your Lodgify website, head to My Website, then Pages and click the Settings icon.

Include custom content

Having a blog on your website is a great way to integrate keywords onto your holiday rental website.

Creating custom content that matches your brand and product is key to boosting your SEO performance and reach even more potential customers online.

Although Lodgify don’t currently have a blog function for websites there are many options around which are free and can be linked up to your Lodgify website.

Internal linking is the way forward

Bounce rates are never good for a website. If a visitor arrives at your site and then leaves this is a bounce. Once you have attracted a visitor onto your website you need to hold their attention.

This is done by adding internal links. Make life really easy for the viewer and give them everything they need to know at the touch of a button. Linking to other relevant information will encourage viewers to stay on your site for longer and make them more likely to return or ultimately make a booking with you.

Adding internal links to your Lodgify site is easy. While editing a content widget click on the Link symbol and then choose Insert Link.

Contact through the footer

Make contact easy for your new customers. The footer will appear on every page of your website so having your contact details here will mean your customers won’t need to search through your website to find a way to contact you. This, in particular, is a good indicator to Google for local traffic.

Head over to ClickSlice to get started!

In Featured

The importance of marketing your laser engraving business

December 16, 2017 No Comments

You could be the best laser engraver in the country offering unique products that your potential customer cannot get anywhere else. However, you will not make any sales unless these potential customers know about your business.

Marketing will enable you to reach potential customers and make them aware of your business and services. Before you start your marketing plan you need to decide specifically which market you will focus on.

Choose your niche market

Choosing your niche market to focus on is critical to marketing your business. By deciding the area you that want to sell in you can analyze if there is a demand for your business services and check services that competitors are already offering. After you have thoroughly analyzed your potential market and competition you can then begin your marketing program.

Build a website to expand your business

In this modern day and age websites are the best marketing resource for all businesses. If people are looking for a laser engraver they will search online. Having a website allows you to expand your local area and reach customers around the world. Set up your website with your business description, services you offer and company contact details so you are accessible to potential customers.

Do not forget about social media

Websites are not the only tool that can be used for online marketing. Having a social media presence is an effective online marketing approach. Look at different social media platforms. These will allow you to communicate with potential customers directly. They will also allow you to post photos and videos of your finished work and thus offer visual advertisement.

Old school face to face networking

Networking is another way to build relationships with potential customers and business owners face to face. Have your business card ready, with your contact details and perhaps some flyers with photos of your finished work on hand to distribute when needed. A great place to network would be at laser engraving trade shows. Events like this will give you the opportunity to meet customers and other businesses offering similar services to yours. Meeting and building relationships with your competition may offer you the chance to do some collaboration work together in the future. Some companies may want to outsource some work to you.

Prepare answers to frequently asked questions

When dealing with customers you will often get asked to answer a lot of the same questions. Prepare detailed answers to these questions so that you will be able to answer their questions directly and thoroughly. Perhaps, put a frequently asked questions section on your website, social media platform and flyer that can be referred to.

Utilize each approach for maximum results

As you can see there are many approaches to marketing whether it is face to face or through using the internet. Each of these marketing approaches is beneficial in order to gain customers for your laser engraving company. Do not just focus on one approach. It is recommended to explore each of them for maximum effect.

When looking to buy a laser engraver, we recommend Needham.

In Featured

Three Things To Remember In Email Marketing

November 17, 2017 No Comments

There’s a lot to be said for advertising your business online these days, and there is indeed no shortage of avenues that you can explore around this.

Email marketing is a fast, efficient way of not only reaching out to potential clients on a personable level but also keeping up with established customers who could very well benefit from a regular update on your products and services. It’s a game that requires skill and sensitivity, however, so it’s good to be proficient in the art. Here are three things to remember in email marketing.

Get Whitelisted

When it comes to emailing potential clients that have reached out to your through your website because they want more information, you want to make sure you don’t fall into the category that many other people are at risk of falling into – the spam folder. Making it into their email and not their spam folder is called getting whitelisted, something that you have to take the time to do to prevent your emails getting lost with the others. This involves requesting either at the top or bottom of the initial email that they identify the recipient, to avoid future emails being sent straight to the spam folder.

Be Consistent

Email marketing is similar to engaging with followers and potential followers on social media websites – you’ve got to put the work in and the more you put in, the more you’ll get out of it. If you have a firm call-to-action on your website and are regular with your follow up emails, you can guarantee a positive response and more people being interested. But if you set yourself a goal of emailing out once a week and then get overconfident by emailing them two or three times a week, they’ll quickly lose interest. You’ve got to find a right balance between available and clingy, to keep them coming back out of genuine curiosity.

Get To Know Them

Getting to know each customer as an individual instead of lumping them all together in one big email group is vital to keeping up a good email marketing campaign. Each client is going to have different interests and therefore different needs, so if you take the time to work these out through their interactions with your website and response to your emails, you’ll be able to develop a reliable list of what products and services they are interested in. If they receive an email from you that is relevant to the last product they bought or about a similar one, they will be more likely to show interest and think about another purchase. It’s all about being personable and showing the client you’re invested in them.

Email marketing is a crucial aspect of growing and maintaining a successful business online – but it comes with its tricks. The Income Artist website has more tips.

Make sure you school yourself on what’s best for the client, ensuring that your relationship is comfortable and guaranteed from the start.