There’s a lot to be said for advertising your business online these days, and there is indeed no shortage of avenues that you can explore around this.
Email marketing is a fast, efficient way of not only reaching out to potential clients on a personable level but also keeping up with established customers who could very well benefit from a regular update on your products and services. It’s a game that requires skill and sensitivity, however, so it’s good to be proficient in the art. Here are three things to remember in email marketing.
When it comes to emailing potential clients that have reached out to your through your website because they want more information, you want to make sure you don’t fall into the category that many other people are at risk of falling into – the spam folder. Making it into their email and not their spam folder is called getting whitelisted, something that you have to take the time to do to prevent your emails getting lost with the others. This involves requesting either at the top or bottom of the initial email that they identify the recipient, to avoid future emails being sent straight to the spam folder.
Email marketing is similar to engaging with followers and potential followers on social media websites – you’ve got to put the work in and the more you put in, the more you’ll get out of it. If you have a firm call-to-action on your website and are regular with your follow up emails, you can guarantee a positive response and more people being interested. But if you set yourself a goal of emailing out once a week and then get overconfident by emailing them two or three times a week, they’ll quickly lose interest. You’ve got to find a right balance between available and clingy, to keep them coming back out of genuine curiosity.
Get To Know Them
Getting to know each customer as an individual instead of lumping them all together in one big email group is vital to keeping up a good email marketing campaign. Each client is going to have different interests and therefore different needs, so if you take the time to work these out through their interactions with your website and response to your emails, you’ll be able to develop a reliable list of what products and services they are interested in. If they receive an email from you that is relevant to the last product they bought or about a similar one, they will be more likely to show interest and think about another purchase. It’s all about being personable and showing the client you’re invested in them.
Email marketing is a crucial aspect of growing and maintaining a successful business online – but it comes with its tricks. The Income Artist website has more tips.
Make sure you school yourself on what’s best for the client, ensuring that your relationship is comfortable and guaranteed from the start.