You hardly have to deal with programming your own site. However, it is important to know the basic terms so that you can discuss them with the web designer and programmer. I recommend making a list of the main provisions for each element, which will be discussed below, and ask your designer how he intends to apply each of them in the development of the site. If the designer asks you about this even before he starts to work, this indicates his professionalism.
Keywords
Regardless of what you do, you need to understand the terms your target audience uses to find products similar to yours. There are databases that track how many times users have entered specific queries.
It is important that the content of your pages, titles and headlines contain the most frequent search words. Search the keyword database tools online and you will find many different options.
The concept of keywords can be used as follows: assign a theme to each page containing them, and make sure that they appear in the elements presented on the next few pages.
The < title > tag
This is the most important tag for the internal optimization of HTML-code pages. Physically, the content of the < title > – the name of the page that is displayed in the upper field of the browser. It is also displayed in search results issued by users (names of links in search results). Therefore, the title of the page should reflect its essence as capaciously as possible and necessarily contain keywords. This is an important element of the page, but many do not pay enough attention to it.
Try to make the < title > tag content and search-oriented. Instead of “Welcome to Bob’s Used Cars!” For the main page of the site it is better to use, “The best offers for the sale of used cars in Muskogee and the surrounding area are only for Bob!” Why is the second tag better than the first? The point is how users search the web. If they do not know the name of the company and are not looking specifically for it, its name as a page title will not help you much. You need the proper SEO expert for this task.
Links to your site
Search engines will give your site a higher position if other sites in your professional field contain links to it. It will benefit if you exchange links with resources from similar companies.
But do not chase only the number of links. Focus on sites that may be useful to visitors. Offer link exchanges only if you are certain that the owner of another site provides high-quality content that is relevant to your business and is interesting to your target audience.
