Understand the Difference between Link Earning and Link Building

Let us try to understand the difference between link earning and link building in this post. In the earlier days, link building was considered a dirty practice however, we needed links to promote our websites.

Then, the new phrase called “link earning” appeared on the scene. We then had to justify that those are essential links, after all.

Back in 2013, link building was actually related to spam emails, automated websites that are run by robots, and certain questionable article directories. No one liked the spam and all the shadiness that was associated with it.

So, this new term link earning was introduced. Basically, the link earning fact is that if our website content was really good then any webmasters would prefer to link to it naturally and there will be no coercing or any prompting from us.

However, the basic truth is that no matter what industry you are in, waiting around and doing nothing will never lead to success.

However, in 2021, we are somewhat distanced from the acrimonious conflict between link building and link earning. The two ideas are truly symbiotic, and their differences might not be as significant as you might believe.

The following are a few characteristics of link earning:

  • Link earning is in fact the reward for your awesome website
  • Link earning is always passive

However, the link building is:

  • A marketing activity, which is active
  • Actively pursuing links from the websites that are:
  • Having domain authority
  • Page authority
  • More referring domains
  • More backlinks

Finally, we can say that link building is done by making an effort while the link earning is the reward of that effort.

Monitoring the effectiveness of link building is a challenging task. The fact that we still don’t fully understand how Google decides whether connections are good or bad makes it particularly challenging.

We are forced to rely on (sometimes) ambiguous back-linking guidelines that may leave us with more questions than answers. The following are a few useful tools that can help in your efforts to monitor backlinks:

  1. Linkascope

In your efforts to monitor backlinks this tool can offer a comprehensive solution to monitor backlinks and improve website uptime performance.

Use this Linkascope tool to monitor the profile of your existing backlink with in-depth monitoring reports. You can also analyze each referring domain that has been linked to your website pages.

  • URL Shortener

By taking the help of URL Shortener, you can identify and also fix issues before they will affect your websites or customers as this tool can easily shorten your long URL so that it can be easily identified and remembered.

This tool offers advanced options to take advantage of link shortening and offers:

  • Link clicks statistic
  • QR Code generator
  • Easy links sharing
  • Link re-direction
  • Google Search Console 

Google search console also will provide data necessary to monitor your website performance.

  • Ahrefs

Ahrefs is another tool that can help you optimize your website, particularly for search engines.

All these tools can complement your efforts for backlink building.