Small and large businesses alike are quickly cottoning onto the idea that everything they need to market and promote their brand is online, with a couple of clicks of the mouse.
Social media giants like Twitter are the perfect platform for establishing a friendly, satisfied customer base that allows people to leave comments, like your Tweets and learn everything there is to know about your business and what it can offer them.
The Small Business Blog gives three ways to successfully market your Twitter, giving you the best chance of turning it into one of the more widely scene platforms that your business is on.
Get People Involved
Whether you’re a small or large business, you’ll have colleagues and employees doing different tasks in support of how you’re trying to get your brand out there. With most people online these days, chances are these people also have Twitter, which gives you an advantage – the more people you get interacting with the business page, the more chance you have of being noticed by your desired demographic. Get your team on board with liking and sharing your tweets, as well as following the page. This will pay off in no time – the more activity your page gets, the more potential clients will notice.
Be Consistent
The key to any successful task or business is hard work, and being diligent with that hard work until you start to see some payoff. Keeping up appearances on your page is key to marketing your business on Twitter successfully. Regular tweeting is the first sign of an active profile; something people like to see – they aren’t too likely to visit an empty page that gets little use out of being there. Keeping your existing and potential followers up to date with everything is going on will help keep you accessible and relevant.
Follow The Mentors
While it might be hard not to see your rivals as threats, there is such a thing as friendly competition. Instead of stressing over where you stand compared to them, you could join them instead and learn from them to improve your own Twitter marketing. Following and interacting with the experts in your demographics field will help you become an expert in the area yourself. Instead of using that time to feel threatened, you can carefully study them and figure out exactly what it is that they’re doing that’s working so well.
Twitter is a wonderful place to get your business out into the cyber world and attract hundreds of thousands of people interested in your niche that you wouldn’t have been able to reach just on word of mouth alone. It’s a broad, open platform that allows interaction between people who Tweet and their followers, meaning it’s the perfect place for you to gauge your target audience and work out exactly what it is they love about your growing business, so you can keep doing the same thing and improve on other things.
