Online vs. in-store.
We hear that phrase quite often these days. But as omnichannel eCommerce continues to evolve, it’s clear that this phrase is on its way out.
Now, instead of taking a multi-channel approach to communicating with customers through platforms that aren’t necessarily synchronized or connected, we can now take a more holistic approach.
The omnichannel method enables us to connect all channels so that we can move between them seamlessly and efficiently.
Hence the name: omnichannel. We can now be “in all ways or places,” completely changing the eCommerce game as we know it.
What is Omnichannel?
Today, there are a plethora of ways to market to your customers.
Chat bots, social media ads, email campaigns, print ads, mobile apps, in-store promotions… the list goes on and on.
Omnichannel combines all of that, and helps you reach your customers on all of those platforms, making marketing and data collection easier, faster, and smarter.
How Do I Use It?
The goal of your omnichannel eCommerce strategy shouldn’t be to drive sales to one platform. Instead, you should be working towards driving sales no matter what touchpoint the user is on because every single touchpoint is deeply connected.
To do this effectively, you need a platform that incorporates features like data enrichment, search, navigation, personalization, merchandising, SEO, and search autocomplete. These factors are crucial when implementing an omnichannel eCommerce strategy.
You can turn to companies like GroupBy, a leading player in this market, for this. By improving data quality and search functionality, you can significantly boost conversion and customer satisfaction.
Once you’ve built the house, it’s time to make it your own!
To do that, you need to look at customization.
A personalized experience has never been more important than it is today. Customers demand personalization at every channel and touchpoint, which becomes increasingly more difficult when you’re tasked with personalizing all of the platforms.
The more personalized and genuine the experience, the more likely you are to land higher lifetime value customers.
And remember to make sure your tactics are targeted, effective, and personalized to each and every customer. If you’re going to be everywhere and on every platform, you better do it right!
The customer experience is nonstop. From social media, to print ads, to blogs, emails – today’s customer is constantly getting pummeled with advertisements.
But with a strategic omnichannel eCommerce strategy, you can make sure your ads not only stand out, but you can ensure they turn directly into profits. It just takes personalization, time, and a strong eCommerce platform, similar to that one that GroupBy provides.
The eCommerce landscape is shifting constantly. However, the beauty of omnichannel is that it is scalable. As you continue to grow your business and expand your omnichannel eCommerce strategy, make sure you remain agile.
Stay ahead of the curve and make adjustments as needed.
Make sure you are creating a seamless customer journey, providing a personalized experience, and as always, generating sales.
Remember, if you are going to be “in all places,” you will have all eyes on you.