If you are holding a franchise or a multiple-location local company, SEO has its individual set of problems and challenges for your company. The reality is that there are more brands than ever fighting for higher rankings on search engines. With corporate-backing from the franchise model does not all the time assist with Local SEO. Find more related info in the franchise SEO: quick & dirty guide to marketing multi-location businesses.
What exactly is franchise SEO?
Franchise SEO is a word given to loads of tactics and strategies to enhance search rankings for franchise business. It can incorporate the use of local SEO strategies for ranking individual franchises and content creation for ranking a local franchise opportunity site that targets on-boarding novel franchises. Forming a thriving SEO campaign for a franchise business needs a holistic approach because you need to handle content across a massive amount of platforms. It includes the websites of the franchises. Apart from the websites, it also includes Google My Business, social media, and any other third-party review platforms being utilized.
Importance of Franchise SEO
It is a vital aspect of marketing a franchise brand. When conventional marketing channels might yet perform well, SEO for franchise sites places brands before those who are vigorously looking for SEO franchise opportunities of the business itself.
Improving search visibility for the franchise business
There are many ways of improving the franchise ranking. A local franchise SEO tactic would take in a content creation plan made around these widely searched terms, also known as keywords, and utilized by potential franchises. By aiming these keywords tactically, franchise brands could get the edge over their rival, making sure that their content has a significant share of high-ranking search results.
How to enhance SEO by utilizing your site?
- Optimize Meta Description
The meta description for a website page is the title info that appears under search engine results. They give the viewers a picture of what your page is regarding, assisting them to quickly determine whether your page is holding the information they are looking for. For enhancing your SEO, ensure that all your site pages contain meta description.
- Link your site pages from inside
Internal links are those links in your website pages that lead to other website pages. Google favours sites that have pages with internal links as it forms a coherent network that it could crawl more effortlessly.