In times of uncertainty, people have become increasingly reliant on food delivery services to order groceries and meals online. Food delivery apps are introducing new features to build the trust of consumers and also to ensure safe and hygienic delivery.
Moreover, these apps are also helping restaurants and hotels to convey the safety measures being taken during food preparation so that the customers can trust the restaurant. Now, restaurants are using Timestamp on food items to track the efficiency of the delivery team. They are using Tidsregistrering, which is a great way to calculate the exact time.
Here are a few ways of how food delivery has emerged as a savior for the restaurant and hotel industry.
In light of the coronavirus pandemic and the current public health crisis, food delivery apps are using their creativity in offering safe food delivery solutions. One of the results of such creativity is contactless delivery. Contactless delivery is now being used by every food delivery app while delivering meals and groceries to customers.
The customers are offered an option to opt for a contactless delivery while ordering food on the app. When the delivery agent arrives, he/she leaves the food at the doorstep in the presence of the customer and moves back. The customer then picks up the delivered items and the delivery is marked as completed. This measure was adopted to maintain social distance and avoid contact between delivery agents and customers.
Best in safety restaurants
Customers are already apprehensive about ordering their meals from restaurants due to lack of transparency and uncertainty of hygiene. Many food delivery apps have introduced a feature that displays ‘Best in Safety’ next to restaurants that have adopted safety measures during food preparation.
This helps customers quickly identify safe restaurants and order their meals without worrying about food safety. Of course, this implies the responsibility of the food delivery app to display this feature only for restaurants that have adopted adequate safety measures and precautions.
The restaurants that are best in safety, also display the safety standards adopted which include temperature checks, staff safety, sanitization, safe packaging, hand wash stations, etc. These safety standards are reassuring for customers while ordering from a particular restaurant.
Temperature logs of delivery agents
Another measure adopted by food delivery apps to build customer trust in safe food delivery is temperature logs of delivery agents. When a customer orders food online, a delivery agent is assigned to deliver the food to the customer. The food delivery app shows the customers the temperature log of the food delivery agent that will deliver their order.
The temperature checks are taken frequently and a temperature log is maintained for each delivery agent.
This measure adopted by food delivery apps also helps restaurants and hotels because only when customers will trust the food delivery app, they will use the app to order from restaurants.
Remodeling monetization strategies
In these difficult times for restaurants, food delivery platforms are also redefining their monetization strategies to help restaurants. Many food delivery apps have been waiving off the commission fee that restaurants had to pay earlier, however, that may not be feasible in the long term.
A food delivery platform in Switzerland called Foodetective has redefined its monetization strategy by removing commission fees in exchange for a monthly subscription fee. Therefore, instead of paying a 2% commission fee on each order, restaurants can simply purchase a monthly subscription of 28 Pounds instead. This strategy is intended to work in the favor of restaurants as well as food delivery platforms in the long run.
Transitioning from offline to online
Food delivery has not only emerged as a savior for restaurants that were leveraging the digital world before the outbreak of coronavirus but has also helped offline restaurants and food joints. Developing a food delivery app itself requires a significant amount of investment which is out of question for some new restaurants and small food joints.
Now, you can enjoy Food recipes at home easily. Moreover, before COVID-19, many restaurants didn’t realize the importance of online food delivery.