Apple is the second most valuable brand in the world, after Google. But how has the company managed to do it? Well, it’s because of its marketing techniques and promotional activities. This article will explore the promotion techniques used by Apple which made it one of the most popular brands all over the Globe.
Promotion Techniques Used by Apple
All Apple’s promotions(รวมโปรโมชัน Apple, term in Thai) and techniques are enhanced to build excitement among people about the new product. Some of the key techniques are listed below:
1. Mystery around Products
Apple holds product launch events on a large scale which creates a buzz and excitement among people. These events are well-planned and executed with the CEO and other high-esteemed professionals. However, it does not reveal much about its product and its features which creates suspense among potential customers. They are eager to know about the features of the product. This is how Apple builds excitement around its product without even launching it in the market.
2. Emphasis on Design
Apple understands the youth’s love for aesthetics and design. This is why it focuses on its minimal aesthetic and products are shown in marketing materials. Moreover, it pays great attention to its beauty, aesthetics, and craftsmanship, highlighting its features and quality. By creating visually appealing products, Apple shows the desirability of its products in the market.
3. Creating an Experience
Apple holds customer regard in high aspects to attract loyal customers. The brand makes sure that the customers have an amazing experience while shopping with them. Moreover, they make sure that their marketing schemes touch the emotional aspects of a customer.
4. Clear and Simple Messaging
Apple’s marketing events are known for their clear and simple messages. The company breaks down complex technological concepts into user-friendly language to make potential customers understand the benefits and features of the newly-launched products. It focuses on user experience rather than technological specifications, making people believe that their products will enhance their lives. This approach helps Apple to reach a wide variety of potential customers.
5. The Art of Storytelling
Apple has mastered the art of storytelling in marketing and promotion techniques. The company uses storytelling to build an emotional connection between the products and the features and emotions of its target audience. It shows how their products can transform their lives and enhance them. By tapping into customers’ emotional aspects, Apple differentiates itself to create a base of loyal customers.
6. Customer Retention
Apple focuses on building customer relationships and strengthen them instead of attracting new customers. Through this approach, it has gained loyal customers. Moreover, it provides after-customers services to make them feel important. The panel of customer service gets back to them within 24 hours.
In a Nutshell
Apple’s promotion (โปรโมชั่น Apple, term in Thai) techniques focus on its products by creating mystery around them and making them visually appealing. It focuses on user experience rather than technological aspects to make people understand simpler messages. These schemes have contributed to the brand identity of Apple.