Gone are the days when law firms market their service via radio broadcast, billboards, and television ads. Even though they are very expensive, they are also shotgun approaches to marketing a law firm. By investing thousands of bucks in the advertisement, law firms received very less response from the audience.

But today we live in a Google age. Law firm marketing is no exception. Many digital marketing agencies help law firms to achieve Google search ranking and online brand visibility. So, in this article, we are going to tell you the ultimate guide to SEO for law firms 2020.

Law Firm SEO Basics:

Search engine optimization is the practice of getting your website to rank on search engines like Google, Bing, and Yahoo. The website could be your home page, blogs, and articles. We all know Google is used to find useful and relevant information. So, when a user performs a search for “law firm near me” Google decides which websites most likely to match what the user is looking for.

Ranking factor:

Google considers only sites in which UI is responsive; content is quality-based, solid back linking, high domain authority, fast website loading speed, sitemaps, and website tags. If your law firm site contains all these qualities, then the chances of appearing on the first page of Google result is high.

The ranking is achieved by two things paid or organically. SEO is the only technique in digital marketing which offers you organic traffic at your site. Paid marketing PPC is advertising on the internet, which allows advertisers to show your law firm ads on the high domain authority sites.

Here we are going to talk about the SEO law firm marketing technique

SEO for law firms:

SEO stands for search engine optimization. It’s a process of showing your website on the Google search result organically. There are a handful of key elements of SEO that help SEO specialists optimize the ranking of the site.

Website optimization: First, your website pages must be optimized. This includes technical elements like H1 and H2 tags, image alt tags, and UI structure. These key elements come under the technical SEO part, which can help search engine access, crawl, index your web pages without any issue. The sole purpose of the technical SEO is to optimize the UI of the website.

Summary:

• Technical SEO is very important because it gives the right signals to the search engine crawlers to understand your site structure.
• Giving search engines to trust your site and rank it higher.

Navigation and structure:

It is related to website optimization, but worth to mention here. Your website navigation must be crisp and clear. It helps visitors to find the information they are looking for. You need to integrate sitemaps in your site, which make navigation clear and easy for the visitors and Google as well. You can hire any law firm marketing company which redesigns your site in such a way that easily gets the attention of Google and visitors.

Summary:

• Make clear navigation for about us, services, and contact us.
• You should integrate a sitemaps.xml file that informs visitors where the content is located.

Content: The most important aspect of SEO is content. Google prefers sites that produce regular, high-quality based content on a particular niche. As you are running a law firm, if you share daily one article on your law niche, Google will favor you.

Summary:

• Add a blog or practice session area in your site and publish content daily.
• It would be good if you add high ranking keywords in your content.

Cloud computing has been around for roughly two decades and regardless of the data indicating to the business efficiencies, price-benefits, and competitive benefits it holds, a large segment of the business community continues to function without it. 

Cloud computing is a word that has obtained universal use over the last few years. With the digital increase in data usage that has occurred with society’s change into the digital 21st century; it is becoming furthermore tough for individuals and organizations to hold all of their important detail, programs, and systems up and running on in-house computer servers. The solution to this issue is one that has been around for approximately as long as the internet, but that has only presently obtained universal application for businesses.

Cloud computing operates on a same principle as web-based email clients, letting the users to access all of the attributes and files of the system without having to hold the majority of that system on their own computers. Certainly, maximum people already utilised a variety of cloud computing services without even perceiving it. And as effective as these applications are for private use, they’re even more precious for businesses that required being able to access large amounts of data over a protected, online network connection.

Cost Savings: If you are anxious about the price tag that would come with making the change to cloud computing, you aren’t alone 20% of organizations are bothered about the early cost of executing a cloud-based server. But those who are trying to weigh the benefits and loopholes of using the cloud require thinking about more factors than just early price they need to think about ROI. Once you’re on the cloud, simple access to your company’s data will save time and money in the beginning of the project. And, for those who are anxious that they’ll end up paying for attributes that they neither require nor desire, maximum cloud-computing services are pay as you go.

Security: Many organizations have security troubles when it comes to acquiring a cloud-computing solution. After all, when files, programs, and other data aren’t holding protectively onsite, how can you are aware that they are being secured? If you can to a limited degree access your data, then what’s stopping an unlawful act from doing the similar thing? Well, just a bit, actually.

Flexibility: Your business has only a limited amount of emphasis to divide between all of its duties. If present IT solutions are compelling you to commit a lot of your attention to computer and data-storage problems, then you aren’t going to be able to focus on attaining business aims and fulfilling customers. On the other hand, by depending on an outside organization to manage of all IT hosting and foundation, you’ll have more time to allocate toward the features of your business that straightaway affect your outcome.

At Azure Development Company, Cloud infrastructures handle environmental energetically, giving virtual services rather than physical products and hardware, and curtailing on paper waste, making better the energy efficiency, and lessening commuter-connected emissions.

One fantastic study indicates that 49% percent of the total world population use social media platforms. That shows that almost half of the total population uses social media platforms such as Facebook, Twitter, Instagram, and many more. Therefore, as a business person, focusing your sales effort on the social media platform can guarantee you almost half of the total customers. It all depends on the marketing efforts that you choose. In this article, we shall discuss some of the top benefits of joining Instagram and other social media accounts. Some of those benefits are;

• Help you to get in contact with a large audience

One of the primary benefits of using Instagram benefit of joining Instagram is that one can easily connect with many audiences. Studies indicate that 35 % of the total social media users use Instagram. That means Instagram has many users as compared to other social media platforms such as skype.

• Allows you to connect with the audience at anytime

Whether you need to address your audience during the day or at night, with an Instagram account, everything is possible. That is because you only require a stable internet connection and to address your audience at any time. Depending on the type of audience you have, you can know the right time to address them. Therefore joining Instagram can allow you to connect with your audience at any time.

• Allows you to market your business

It is straightforward to market your products and services using the Instagram platform. To ensure your post reach as many audiences as possible, you need to increase the number of IG likes and followers. The safe and quickest way to achieve that is through buying Instagram followers. Since different companies are selling Instagram likes and followers, you need to choose the best seller to ensure the likes and followers you purchase are of good quality. With many IG followers, you will have a guarantee that your product advertising will reach many people within the shortest time possible.

• Suitable for creating business credibility

Building reputable brand credibility requires various efforts. Therefore by having an active social media account with many active followers, building distinguished business credibility is very simple.  You only needto post about your product/service details frequently. That will help in reminding the audience about your products and services. Also, it is crucial to ensure you provide the audience with the right information. That will help in ensuring you get a good market share among the other competitors.

• Easy to connect with others

To communicate with your fans on social media account such as Instagram, you only require to have a stable internet connection and a mobile device or a computer.

• Easy to get more IG followers

Instagram is among the most used social media platform due to the many benefits that it offers to the users. It is easy to increase the number of Instagram followers and likes.  You do not need complicated steps as compared to other social media platforms.

Therefore the above discussed are some of the top benefits of joining social media platforms.

Fundly is a crowdfunding webpage for web based raising money. It permits non-benefits, noble cause, governmental issues, clubs, schools, groups, houses of worship, and different causes to fund-raise online from companions, family, associates, givers, and different supporters by means of email, Facebook, Twitter, LinkedIn, Google, and web based life systems. It is additionally an application for informal organizations like Facebook and LinkedIn. It utilizes WePay to process gifts. Givers are charged when they make a gift. 

The CEO of the organization is Dennis Hu. In 2011, Fundly got $2 million in seed financing utilizing the on-line speculator commercial center, AngelList.Notable activities 

A Very Jersey Xmas is a 2012 reserve raiser supported by New Jersey locals living in the San Francisco Bay Area for alleviation of survivors of Hurricane Sandy. Contributors are welcome to parties where they take on the appearance of their preferred Jersey character.

Meg Whitman utilized Fundly to raise $20 million for her battle for legislative leader of California.

Valuing 

Fundly charges expenses dependent on the size of the pledge drive. Singular battles are charged 4.9% of the assets gathered, in addition to 3% Mastercard expenses. Crusades that arrive at certain gift levels get limits on the expense rate that Fundly charges. Crusade gifts raised from $50,001 to $500,000 are charged 4.4%, gifts raised from $500,001 to $1,000,000 are charged 3.9% and each gift raised over $1,000,000 is charged 2.9%.

Licenses 

Fundly has a patent pending on its gathering pledges technology.Fundly gives a gathering pledges site to all people, non-benefits, schools, political associations and organizations who need to fund-raise for a reason. You can without much of a stretch make a Fundly battle page by enlisting a Fundly record and begin raising support! 

At the point when you start a pledge drive, you have to use your current supporter base to initially collect the consideration and energy for your crusade. To use your supporter base implies that with all the current crowdfunding pages on our site, you as the crusade proprietor should connect more to your systems to assemble support! 

Methods for advancing your battle page might be through sharing it in social posts, for example, on Facebook or Twitter, or conveying messages to your loved ones to help your crusade. Fundly permits you to transform each online gift to your motivation into a social gift. That implies at whatever point one of your supporters makes a gift, they can in a split second spread the news to their similarly invested companions on Facebook. This will enable your motivation to get more presentation, construct network, and raise all the more money.Fundly gives your contributors the choice to enlighten loved ones concerning their gift through Facebook, Twitter, and then some. This assists with getting your association and crucial front of more individuals. New supporters will be coordinated to a Fundly Cause page, which you plan, where they can become familiar with your motivation and effectively give. 

As much as we might want to help, Fundly doesn’t offer monetary help. What we do give however, is a gathering pledges site that you can use to collect the cash that you need. 

You can set up a battle page on Fundly.com and begin raising support. For our estimating, our rates are 4.9% as a stage charge in addition to an extra 2.9% + $0.30 for Visa preparing (Stripe). Essentially, this will be deducted from the aggregate sum raised once the assets are pulled back on Stripe. Stripe is our installment accomplice who handles the assets and moves the cash to your financial balance. 

In the wake of setting up the crusade, you would then be able to begin advancing it by means of sharing via web-based networking media and sending messages to your loved ones. You have to use your current supporter base to initially collect the consideration and force for your battle. To use your supporter base implies that with all the current crowdfunding pages on our site, you as the crusade proprietor should connect more to your systems and construct support, together. It may very well require some investment, yet with devotion, your motivation will be fruitful in raising assets. 

The assets gathered on your crusade short the charges will be moved by Stripe, contingent upon the auto-withdrawal plan (can be set to day by day, week after week, month to month). The cash will at that point be accessible on the financial balance 2-7 business days after this online withdrawal.

Let’s get practical and real here – There is no way to become 100% immune to cyberattacks. However, businesses with a proactive cybersecurity approach have managed to prevent many common issues faced by others. Cybersecurity is about everything – From integrating IP cameras with software from brands like Genetec, to training employees about preventing malware attacks and watching out for reg flags. 

In this post, we are discussing more on cybersecurity, why it matters to smaller companies, and steps that these companies can take to prevent security breaches.

“Hackers are after big brands. Why will they attack our small company?”

That’s often a common question that entrepreneurs have in mind. It is important to understand that cybercriminals are looking for information and ways to infect systems and network resources. Sometimes, they want to just get paid, while in other cases, stolen information and data is leaked to third parties. With small companies, there are not as many risks of being chased. Most small businesses and growing firms don’t spend enough of cybersecurity, and in case of an incident, they are busy doing damage control, instead of chasing hackers. In simpler words, it is easier to attack small businesses, with limited consequences. 

How to do better with cybersecurity?

There are various measures that can be taken to prevent cyberattacks – 

1. Update all your devices, software and firmware. Always get the latest version of software programs, apps and firmware, so that systems and resources are not vulnerable to security breaches. 
2. Consider using better security protocols. From relying on protection of IP video surveillance systems through additional software, to using firewalls and network segmentation, find ways to take cybersecurity to the next level. 
3. Watch for access control. Ensure that only right people within an organization have access to the right resources at the right time. The crux of access management is to prevent a security breach.
4. Use extra protection beyond passwords. Besides passwords, multifactor authentication can be considered for selected devices, accounts, and privilege users. Ensure that networks are secure and tested to find possible vulnerabilities. 
5. Contact cybersecurity experts. It is also absolutely important to contact experts and third-party cybersecurity professionals to get advice on relevant matters, especially for training people. 

Small businesses need to also update and improve their cybersecurity policies and measures from time to time. Encourage employees to follow rules and make them responsible and aware of their actions. 

When you run a business, one of your most important tasks is to give consumers what they want. Failure to do so can leave you out of business before you know.

Keeping that in mind, are you doing all you can to provide consumers with the products and more that they need?

If the answer is no, is it time to change this sooner than later?

Do You Offer Consumers Enough Services?

In looking to offer consumers enough, check the following off your list to see if you have these covered:

1. An app – Have you toyed around with the idea of bringing an app into your fold? If you said yes, consider it a smart decision. In looking into an iOS app development company, you take a positive step forward. With all the iPhones in operation, you can tap into great potential business. With the app you have provided for the consumer world, you now have a 24/7 connection with consumers. You can also use your app to get feedback from consumers and learn more about them. Use your app to not only provide info on your business, but also the industry you work in. Your app can also be used when you want to tell the world about any new products you are soon to be launching. At the end of the day, having an app can be the beginning of many relationships with a sizable number of folks.
2. An online store – Think of all the potential sales and revenue you could be making if you added an online store. That said you could not find an easier way to sell your goods and services than over the Internet. Many consumers have found online shopping to be to their liking. So, think about an online store and what it could do for your revenue stream. Getting the store up and running is not the most difficult thing in the world. That said you do want to go about it in the right way. Of critical importance is that the store runs smooth. That is from when a consumer first comes on the site to when they get to the checkout feature. Look for any snags along the way so that you are not in a position of losing potential customers and revenue.
3. Good deals – Last, do you come up with good deals for your customers? Yes, you are in business to make money. Even with that in mind, cutting customers some deals is important. If you fail to offer discounts or things like rewards programs, some may take their business and go. See where you can offer specials and get feedback from customers if they like the deals you are offering. If they are, chances are good they tell others about them before long.

In connecting with the public, do all you can to give consumers what they want.

So, what would be the first thing you’d like to provide consumers with moving forward?

How good of an experience would you say your customers tend to have in doing business with you?

If things could be improved, any steps you plan to take to achieve this?

By giving customers the best experience, you are positioned for better days ahead.

So, what are you doing to improve the customer experience?

What Role Can Technology Play in This?

In looking for an improved customer experience, is technology helping you at all?

One option to consider would be researching Android application development.

Having an Android app for your business is a smart move to make.

Your app can help you draw closer to many more consumers. Some of those consumers can turn into paying customers before long.

In coming up with the right Android app, take the time to go online. See who some of the developers are in the marketplace.

Among things to hone in on:

• How long in the app business?
• What types of apps and terms of service do they offer?
• What is their track record with businesses like yours?

By landing the right developer, you take a step ahead in better customer experiences.

Technology also includes an online store if you have one and even employee access to tech in and out of the office.

In looking at online store, have you thought about unveiling one anytime soon? If so, this is a step in the right direction.

More companies are offering online stores these days via their websites. Many of these businesses have come to realize that such stores are a great way to make sales anytime.

If you are leaning in this direction, do some research on how best to get such a store started.

Your online store should do the following:

• Provide easy check in and checkout services
• Have available 24/7 contact if customer has a problem
• Formatted for cell phones so products are easily seen

With an online store, you make it easier for consumers to shop. That can translate into more revenue for your business.

Are Your Employees Given What They Need to Succeed?

Even if you offer an app, online store and more, don’t sleep on what is necessary for your employees to do their jobs.

That is where technology can yet again help you out.

Be sure your workers have good technology with which to work with. If they do not, it can translate into missed opportunities to gain more business or keep some of what you have.

As an example, many customers do not like having to wait long times to get what they want. So, if your employees lack some of the needs they have to do business on time, it can mean missing out on business.

If you have employees in the field, make sure they have the proper cell phones, laptops and more to work with. Waiting to get back to the office to do such things can lessen the customer experience and kill business.

As you look to better the customer experience, where will your focus turn?

NEC Curing the Most Common Pain Points in Business Communications

NEC Enterprise Solutions, the pioneers in communication systems for small and medium businesses is pleased to share that they have resolved the ‘Manic Monday’ call traffic faced by Appletree Medical practice based at Derbyshire, UK. The center that provides primary healthcare for people in Duffield, Little Eaton and surrounding villages, has been facing constant challenges with regards to the Monday morning call traffic spike. The patients struggle to get through to their Monday morning appointments and the staff were also under too much pressure.

The situation stabilized when the medical center has installed the NEC SV9100 communication platform along with the MyCalls Call Management Application. The app allows the patients to manage their time more effectively wherein they could stay on line or call back later depending upon the position-in-queue announcements made by the platform.

The app also offers detailed call reports with information on call duration of each and every call along with highlighting the busiest times of the day. Accordingly, businesses can schedule their staff to handle the peak call periods. The platform also comes with a MyCalls Call Recorder which helps the staff stay professional in their calls at all times. Stephen Leather, the practice manager says “The move to SIP has made significant savings in terms of line rentals and call charges. We’ve gone from £400 per month to £170 per month saving well over 50%. In fact, the saving has been so significant it has covered the cost of the switch to SIP technology”.

The other VoIP phones for small business is the GT210 which offers support for 1 line and 2 call appearances. It also includes a 3-way voice conferencing to maximize productivity. The other features in the phone are LCD Screen, 10/100 mbps ports, customizable 3xml programmable soft keys, EHS support, integrated PoE, and multi-language support. The IP desktop phones deliver the most effective communications. Customers can now choose from a professional range of intuitive and cost-effective desktop phones. The NEC phones offer high quality interactions, fast response, ultimate service and TLS & SRTP security encryption technology to protect calls and accounts.

To know more visit https://www.nec-enterprise.com/

NEC Enterprise Solutions

NEC Enterprise Solutions is a leader in Information and Communications Technology. NEC offers customised communications and IT solutions for businesses. The NCE solutions specialists understand the unique business challenges and come up with the right solutions for their clients.