The Ultimate Guide to SEO for Law Firm 2020 

Gone are the days when law firms market their service via radio broadcast, billboards, and television ads. Even though they are very expensive, they are also shotgun approaches to marketing a law firm. By investing thousands of bucks in the advertisement, law firms received very less response from the audience.

But today we live in a Google age. Law firm marketing is no exception. Many digital marketing agencies help law firms to achieve Google search ranking and online brand visibility. So, in this article, we are going to tell you the ultimate guide to SEO for law firms 2020.

Law Firm SEO Basics:

Search engine optimization is the practice of getting your website to rank on search engines like Google, Bing, and Yahoo. The website could be your home page, blogs, and articles. We all know Google is used to find useful and relevant information. So, when a user performs a search for “law firm near me” Google decides which websites most likely to match what the user is looking for.

Ranking factor:

Google considers only sites in which UI is responsive; content is quality-based, solid back linking, high domain authority, fast website loading speed, sitemaps, and website tags. If your law firm site contains all these qualities, then the chances of appearing on the first page of Google result is high.

The ranking is achieved by two things paid or organically. SEO is the only technique in digital marketing which offers you organic traffic at your site. Paid marketing PPC is advertising on the internet, which allows advertisers to show your law firm ads on the high domain authority sites.

Here we are going to talk about the SEO law firm marketing technique

SEO for law firms:

SEO stands for search engine optimization. It’s a process of showing your website on the Google search result organically. There are a handful of key elements of SEO that help SEO specialists optimize the ranking of the site.

Website optimization: First, your website pages must be optimized. This includes technical elements like H1 and H2 tags, image alt tags, and UI structure. These key elements come under the technical SEO part, which can help search engine access, crawl, index your web pages without any issue. The sole purpose of the technical SEO is to optimize the UI of the website.


  • Technical SEO is very important because it gives the right signals to the search engine crawlers to understand your site structure.
  • Giving search engines to trust your site and rank it higher.

Navigation and structure:

It is related to website optimization, but worth to mention here. Your website navigation must be crisp and clear. It helps visitors to find the information they are looking for. You need to integrate sitemaps in your site, which make navigation clear and easy for the visitors and Google as well. You can hire any law firm marketing company which redesigns your site in such a way that easily gets the attention of Google and visitors.


  • Make clear navigation for about us, services, and contact us.
  • You should integrate a sitemaps.xml file that informs visitors where the content is located.

Content: The most important aspect of SEO is content. Google prefers sites that produce regular, high-quality based content on a particular niche. As you are running a law firm, if you share daily one article on your law niche, Google will favor you.


  • Add a blog or practice session area in your site and publish content daily.
  • It would be good if you add high ranking keywords in your content.