As a small business owner, you should go through the following tips to revolutionize your Hong Kong local business towards the advanced digital marketing (or internet marketing) strategies and efforts.
Tip 1: Make a content marketing plan to let your HK based potential customers come to your business.
Tip2: Allow your HK business to be accessible to your local potential and/or existing customers, through your customer support team (during office hours) and chatbots (during other hours when your human customer support team aren’t available).
Tip3: All your local competitors are spending on online advertising or putting up a content marketing plan. You should identify a few direct competitors, and regularly monitor the campaigns that they are pushing out to the public through their Hong Kong internet marketing and content marketing execution.
Tip 4: Make use of the traditional assets and integrate them with your new online marketing efforts. An example is in Hong Kong there is the chamber of commerce and/or trade. Go to them and pick up the list of HK local businesses. Sort out the businesses that you may be able to partner with or work with through some projects that benefit both parties.
Tip 5: Set up a goal that is realistic to achieve, and actually follow through. When you first roll out your first content marketing campaign, a reasonable goal may be to acquire your first 100 new users through this campaign.
Tip 6: After you have achieved your first goal of actually getting 100 users with your campaign, you should not simply stop there. It is now the time to continue with your traffic building strategy. Whether the strategy is mainly content marketing or other paid advertising, it does not matter. What matters is that at this stage you will need to set a second goal, which may be to reach 1,000 users.
Tip 7: Follow through your business goal to reach the 1,000 users through whatever mean of online marketing campaigns. It may be local SEO, content marketing, email marketing, social media marketing (i.e. Facebook, Instagram, etc), or influencer marketing.
Tip 8: Content marketing takes up a lot of time and effort. For some local Hong Kong businesses out there, they may be spending 80% time creating the required content, and only 20% time actually marketing the content in the internet world. Make sure you have gathered a team of marketers (of different skills) and have projects scheduled to them.
Tip 9: Creating and maintaining a blog of high quality may be a key move to the ultimate success of content marketing. The content that is sitting on your blog is the owned marketing part. When you share the content on social media or through some influencers, other people may help you re-share the content. When this happens, it has reached the next stage i.e. Earned marketing.