When it comes to acquiring a domain, many people have no idea how much it can influence your business. A domain can represent a brand and therefore should be chosen very carefully.
The first step in choosing a domain is niche analysis. Search on what subject will be the website or blog. Make an analysis of the competitors and see what they are using as a domain name. Some people use domain tools to get domain name suggestions for website according to your keyword.
Choosing domain extension well
After that, I like to start by choosing domain extension. There are domains: .com, .com, .net, .net, .info, .org, among others. I’d rather keep those. I usually choose between .com, .com and .org. Read more about it here.
The extension .com means commerce and was created for domains of sites that have the intention of selling something. But as it has become very popular, it is currently used for everything. Particularly, it is the extension that I use most, because it transmits reliability and clarity.
Some people use country codes after .com extension which represents the commercial sites of a specific country, but also with its enormous popularization, was used for everything. The country code represents specific country sites and therefore it can be used with several types of extensions: blog.–, vlog.–, edu.–, eco.–, wiki.–. Each has a meaning. I like to use this extension when most competitors are using it. The site that cares and makes available domains with your country extension is the registry.–. The .org extension, which stands for organization, represents organizations’ websites, and therefore conveys a greater weight of reliability to users than .com. I like to use it when I want users to have more confidence in the site, for example, educational websites, search sites.
As an example, we will choose the niche “Car Sales” for the best understanding. For this niche, according to our analysis, because it is a niche that covers a basically your country public, and also because most of the competitors use this extension, we opted for .com.–.
Note: Here “–” shows the country specific code.