A cold email campaign could be a great way to improve your business by growing your customer base in a significantly more cost-effective way than other traditional means of customer outreach. However, there’s one prerequisite that might prove difficult for many businesses, and that’s actually getting emails for the cold outreach campaign.
Why Do You Need Efficient Email Address Gathering?
There are tons of methods available to you when you set out to build up a stockpile of email addresses for cold outreach to new prospective customers. The most obvious ones are done manually, but these generally suffer from a few issues:
- They’re massively labor intensive and time consuming, and can distract from the actual process of working or communicating with high-quality leads.
- There’s a tendency towards disorganization when the process is done manually on a large scale, as cataloging isn’t as easy as some might expect.
- Manually gathering email addresses doesn’t make what comes next any easier, as it’s an isolated process that still requires a lot more by way of follow-up.
As such, manually gathering and compiling emails isn’t efficient, whether you’re a small business owner that could use that time to focus on your actual product or service, or a marketing team that has massive expectations attached and lots of other avenues to explore in addition. So, what’s the alternative?
Best Methods for Gathering Email Addresses
There are a few ways to make the email gathering process much more efficient than if you take on the role manually, and the following are the best ways to go about it for most businesses. While there are quite a few considerations to make beforehand, at least one of these options should work for you.
Social Media Outreach
Social media has changed the landscape of marketing and advertising in a previously inconceivable way, and email gathering is no different. With some effort to build a platform, social media offers all sorts of ways to leverage that reach for email gathering. More to the point, specific platforms can offer advantages depending on your preferred clientele. A site like LinkedIn can be great for targeting specific professionals in your field, or in a field that you serve. While this can still be a long and intense process, the quality of leads improves significantly, as does your ability to discern likely engagement.
Lead Magnets
Putting out lead magnets is another great way to go about things, and trades the rigor of social media for more subtle attraction. A lead magnet is any product that a potential customer is willing to exchange their email address for, and can take on many forms. A video, PDF, website page, template, report or any other similar thing could be a lead magnet so long as it offers value customers are willing to give their email for. Here, good SEO and useful content are key, but will require good IT knowledge to compile and use.
Making Use of a Service
As many business owners know, outsourcing is the ultimate skill for saving time, resource and labor costs when trying something new or scaling up your business. Email gathering, and cold email campaigns in general, are no different. Instead of taking out the time to make things work yourself, making use of the sort of all-in-one service offered at https://www.lemlist.com and other similar platforms can be just the thing you need to get going.
Conclusion
With this knowledge, you’re much better positioned to start planning out your cold email campaign to supercharge your new customer acquisition. Whichever tactic you choose to employ, there’s no time like the present to get things rolling and watch your reach balloon.
