If you’ve been engaged with advertising your dental practice, odds are you’ve known about the term SEO which means search engine optimization. SEO is the strategy and technique used to improve traffic to your site by positioning high on search engine results pages naturally (non-paid). If you want first page visibility for your practice without paying for promotion space, you’ll have to maximize your local SEO methods. We’ve compiled a list of tips and tricks to get you in the groove again – and seeing the outcomes you need.
- Optimize Each Office Location
If you have various practice locations, having multiple location pages is gainful for SEO, as well. While your main site incorporates specialist profiles, the rundown of administrations, and patient forms, separate areas pages offer you the chance to feature top treatments at each extra practice. Above all, for the patient and for SEO, every location page ought to incorporate the remarkable location, telephone number, and business hours of each extra office. Based on a patients search, the appropriate office from their location and specific treatment search will appear in the results.
- Maintain Unique Website Content
One of the best ways to guarantee you have a higher organic rank on a search engine results page is through unique content on your site. Pages like the home, services, location, and contact pages, and blogs all give you a unique opportunity to write engaging and educational copy that resonates with your patients. Ensure you infuse relevant keywords into the content as well to boost SEO for each page to improve your website ranking on Google.
- Maximize Your Online Reputation
Apart from a great website and appropriate local listings, your online reviews are an excellent way to attract patients to your practice. Reviews also improve the positioning of your site, particularly through Google My Business and local SEO. Encourage your patients to leave feedbacks or reviews of their positive experiences at your practice. If you receive a negative feedback, addressing the issue professionally and quickly can help keep your online reputation amazing.
- Incorporate Relevant Keywords
Keywords are important for positioning your site, however you can go above and beyond by incorporating regional and geo-targeted keywords. These keywords also incorporate your specific city or regional location, such as dental implants in New York City or dental implants in the Upper East Side, help boost your rank as a local practice on a search engine results page. Concentrate on optimizing your content pages with these “hiring intent” keywords to improve your website SEO.
If you are still not uncertain about where to start or think your current SEO efforts are not working, we’d love to help. Our specialized and experienced in-house dental SEO team has the tools, resources, and knowledge to improve your website ranking. Speak to one of our practice growth specialists today! https://www.artgro.com